So what is Ilia Beauty? It's a Canadian cosmetic company with a focus on natural ingredients and they make a wide range of high quality cosmetics. I found out about Ilia Beauty when I started searching specifically for safe lip products that would not contain any unnecessary ingredients.
In your conventional lipstick, a typical ingredient list would be something along the lines of:
OCTINOXATE (ETHYLHEXYL METHOXYCINNAMATE) . AVOBENZONE (BUTYL METHOXYDIBENZOYLMETHANE) (OTHER): PENTAERYTHRITYL TETRAISOSTEARATE . HYDROGENATED POLYISOBUTENE . BUTYL STEARATE . BUTYLOCTYL SALICYLATE . BIS-DIGLYCERYL POLYACYLADIPATE-2 . POLYETHYLENE . HYDROGENATED VEGETABLE OIL . DIMETHICONE . TITANIUM DIOXIDE . CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX) . CERA ALBA (BEESWAX) . DIMETHICONE CROSSPOLYMER . ORYZA SATIVA (RICE) BRAN OIL EXTRACT . SILICA DIMETHYL SILYLATE . STEARYL STEARATE . ETHYLHEXYL PALMITATE . CAPRYLYL GLYCOL . TOCOPHERYL ACETATE . ORYZANOL . AMMONIUM GLYCYRRHIZATE . PARFUM (FRAGRANCE) . BEHENIC ACID . PARAFFIN . GLYCERYL STEARATE . LECITHIN . etc etc
I liked what I saw about Ilia's lipstick, since stuff that goes on the thin skin of your lips basically gets absorbed into your body.
(Left to right: Humble Me, Funnel of Love, Shell Shock, Nobody's Baby, In My Room)
Product: Ilia Beauty Lipstick and Tinted Lip Conditioner
Price: USD24 from Ilia Beauty
Rating: 4 stars / 5
(Left to right: Humble Me, Funnel of Love, Shell Shock, Nobody's Baby, In My Room, all triple swiped)
Humble Me (lipstick) - a nude shade that I can see complementing most skin tones. It definitely tamed my pigmented lips without making me look like a zombie, and is great for matching smoky eyes.
Funnel of Love (lipstick) - a warm, orange-pink. It was too orange for me, and also oddly the formula for that particular lipstick was dry relative to the others.
Shell Shock (lip conditioner) - when I first uncapped the lipstick, it looked like a neon pink to me and for that reason I put off using that. I was so silly! The scary color in the tube is totally different from what it looks like on my lips - it becomes this happy blush pink that reminds me of summer and roses. A color to perk your mood. It's my favorite after In My Room.
Nobody's Baby (lip conditioner) - a neutral peach-nude with a hint of pink. Very versatile, but understated.
In My Room (lipstick) - a neutral rose-pink that would match most skin tones. It pops on me. An office-friendly color. The most versatile of the lot.
The overall texture of these unscented lip products (with the exception of Funnel of Love) was lovely - smooth and easy to spread. Staying power was good, but as with all lip products reapplication is likely needed after a meal or drinks. I loved the minimal, chic design, the cute names and the versatile colors.
Although $24 for a lipstick is expensive, it's comparable to what you would pay for other big brands - but at Ilia you get a cleaner ingredient list and peace of mind. Something I'd be willing to spend on. I deducted one star for the cost, but otherwise this is my HG lipstick/lip conditioner.